Riley Green Makes His Debut As An Underwear Model In New Ad Campaign

A very happy national underwear day, indeed.

Riley Green made his debut as an underwear model today for Gildan, a clothing line that makes all sorts of staples like t-shirts, socks and of course, underwear.

He recently revealed that he was going to be an underwear model, and now, the moment we’ve all been waiting for… some of the photos are in.

Gildan shared a post on Instagram announcing Riley as their newest brand ambassador earlier this morning, as well as sharing some of the campaign photos:

“We’ve been waiting all year – and today’s finally the day! Happy National Underwear Day! To celebrate, we’d like to introduce you to our newest brand ambassador, country music star Riley Green!

Our quality basics and Riley’s chart-topping tunes are a match made in country heaven – one that formed naturally long before this partnership.

Together, we’re a perfect harmony of comfort, quality, and values.”

Their marketing team deserves a raise… and I think I officially have a new favorite holiday:

A post shared by Gildan (@gildanonline)

Riley previously admitted that the experience was a little uncomfortable, but that he wasn’t just modeling underwear during the photo shoot, and will be promoting some of their other basics like the white t-shirt in the photos above:

“I wasn’t really in my underwear the whole day, they got t-shirts and socks to make other stuff.”

He also admits that it wasn’t something he planned on doing at 34, but he joked that he’s “for sale” if somebody wants to pay him to model their underwear…

“If you know us, you know our favorite holiday is TOMORROW! And we have a huge announcement to make.

Be sure to check back tomorrow to find out who our newest brand ambassador will be… any guesses?”

It’s definitely a little bit surprising to see this duo, and it seems like Riley feels the same way, but I will tell you right now that I am not mad at it one little bit.

And in addition to this new venture, which might be the greatest pairing in country music since Waylon and Willie (I kid, I kid, kind of…), Riley is gearing up to (finally) release his sophomore studio album in October.

He debuted a new song from the tracklist at Rock the South a few weeks ago that was also inspired by one of his grandfathers called “My Last Rodeo”: